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I want only to remind you that Borders - quantity two book store chain, has contemplated private bankruptcy. The aforementioned reasons are partly to blame for the demise a number of bookstores to see - just as thousands of "mom 'n pop' stands that designed to dot America or various other city of town across this our planet.
Some authors just to be able to publicize themselves or their other titles. They may make one book free. The book may always be free, or it may be offered freely available for constrained time.
Consider including some regarding incentive whenever you send out of the publicity methods. For instance, maybe you've got a competition and have a gift basket to the book was made club that brings the most members. Possibly the first person again will be handed a free T-shirt. Adding incentives or bonuses is a nice way to encourage visitors take break of their day to attend your book signing.